The Gap brand is looking to Kanye West to help revive its fortunes. The retailer struck a 10-year partnership with Kanye & Yeezy, his fashion co, and will introduce a "Yeezy Gap" apparel line for adults and kids in the first half of 2021.
Gap will pay royalties and equity to Yeezy, which is solely owned by Kanye, based on sales. Sounds like a similar arrangement to his Adidas deal but of course, the product is casual clothing, not shoes...
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